THE CARHARTT BRAND BOOK VOLUME 4
Celebrate with us the latest Carhartt Brand Book!
Volume 4 presents a significant mix of the brand’s history and its current state of mind: while remaining true to its heritage and traditions it doesn’t shy away from innovation.
An extensive part of the Brand Book Nr. 4 is dedicated to the French director and actor Mathieu Kassovitz. He attained international fame with his movie La Haine, which won him Best Director at the 1995 Cannes Film Festival. In an indepth interview Kassovitz talks about his love for the cinema, his work with directing legends such as Steven Spielberg and his longtime relationship with the Carhartt brand. The bold Frenchman exclusively presents Carhartt classics in an impressive photo series shot by Alessandro Zuek Simonetti. The detailed and caring portrait coincides with a feature on La Haine in the new Brand Book division Carhartt In The Movies.
Furthermore, Volume 4 presents Fall/Winter 2010 by giving a comprehensive overview of all product lines, including an exclusive sneak preview of lifestyle images from the women’s collection. Moreover, it highlights our successful venture with A.P.C. and features the results of this collaboration. The established series A History In The Making gives a detailed glimpse into Carhartt’s history as a brand. The 1960s are the heart of this chapter. The era in which Carhartt Inc. completely redefined itself by entering new territory in distribution, strategies in marketing and product development. In front of The Black Curtain you meet old friends and new faces. Carhartt’s art director and graphic artist Tim Kottmann, aka Zeek & Destroy, who developed new ad illustrations for the Fall/Winter 2010 season, talks about his cultural background and his working methods. Aloe Blacc gives insight into his musical career. Pontus Alv explains his drive to produce movies and Mat Fowler from Playarea chats about the influence skateboarding had on his career. All of these artists of different origins have one thing in common: a combination of heritage and vision that makes their work stand out for us.
Enjoy the latest issue of the Carhartt Brand Book as part of a series that’s on its way to becoming a treasured collector’s item! Available exclusively at Carhartt Stores and official Carhartt dealers.
